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Microsoft adCenter is the advertising platform that allows you to advertise on Live Search. If you have a Web site and want to promote your business on Live Search, you can bid on keywords that are relevant to your site to secure a placement on the paid listings (Sponsored Sites) section of Live Search.It’s easy to start your search advertising campaign with Microsoft adCenter. All it costs is a one-time, non-refundable sign-up fee of $5 on your credit card to create an account. After that, you only pay when someone clicks on your ad.
If you need help getting started, you can use Microsoft adCenter QuickLaunch. With it, you’ll get the help of a dedicated Media Specialists can help you plan, create, execute, and analyze your first adCenter campaign. QuickLaunch is free with only a $17 per day budget requirement.
Step by Step
Once you have signed up for a Microsoft adCenter account, you can set up your campaigns using the following four steps:
1. Create a Campaign Name your campaign, and set targets and tracking preferences.
2. Build Your Ad Compose your ad, provide the links (URLs) for your ad, and even customize your ad so you can dynamically insert text.
3. Create Your Keyword List Use tools to research keywords that could help your campaign and also upload keywords in bulk if you already have campaigns on other search engines.
4. Set Your Budget, Place Bids, and Submit Decide how much you want to spend on your campaign and any target you may have applied. Then submit your order.
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