SEO Cost-per-Click Marketing, or SEO CPC Marketing, is the quickest method by which website owners can expose their websites to potential customers on the internet. In years and even months past, this form of marketing was simply referred to as Cost-per-Click (CPC) Marketing. Lancer Media has transformed CPC Marketing into a Search Engine Optimization (SEO) – based platform because no longer can website owners publish landing pages that do not inform, educate and market products and services. Moreover, landing pages must clearly define their theme through proper keyphrase research and analysis, title tag and metatag optimization, page alignment and authoritative content.

Our holistic website optimization techniques, based on years of research, are implemented to not only position websites and their sub-pages organically but also to convert visitors to customers. Since SEO website optimization is performed with the intent to increase visits and sales, we also specialize in website analytics and reporting which ensures that there is always a return on your optimization and SEO Cost-per-Click Marketing campaigns.

It is true that almost 80% of all search engine users prefer to click on organic listings. While the remaining 20% of search engine visitors click on Cost-per-Click advertisements in search engines, the investment is still a sound marketing strategy as long as a positive ROI ensues.

When establishing a Cost-per-Click marketing campaign, it is best to test the efficiency of your ads through Google AdWords. Google AdWords is the preferred initial SEO CPC Marketing strategy because website owners are permitted to test different ad variations per targeted keyphrase and it’s easier to use and understand. Once you’ve optimized the click-through rate and conversion rate per keyphrase, then initiate other SEO CPC Marketing campaigns such as Yahoo Search Marketing.

Cost-per-Click (CPC) Marketing Campaigns are similar in nature so let’s focus on Google AdWords to begin.

• Research and compile a list of relevant keyphrases.
• Register your business in Google AdWords.
• Establish a daily budget between $5 - $10. You can and should increase your daily budget once you’ve optimized each keyphrase ad.
• Establish a maximum cost-per-click dollar amount between $0.10 and $0.25 for each keyphrase listed. Again, you may increase the cost-per-click amount once you’ve optimized each keyphrase ad.
• Establish one campaign per each set of relevant keyphrases. Use the Google Keyword Selector Tool to uncover additionally relevant keyphrases.
• Write your ads for each set of relevant keyphrases. We recommend employing more than one ad per set of relevant keyphrases so that you can track and compare the efficiencies of each. After 1 week, opt for the ad that delivers the highest click-through rates (CTRs) combined with the highest conversion rates. Writing an ad is a science and art. Since Lancer Media specializes in SEO CPC Marketing and Optimization, consult with us for efficient methods of selecting the demographic you want clicking on your ads and writing ad copy that converts visitors to customers.
• Your ad will appear in the Sponsored Links section of Google’s search results when a visitor types in a keyphrase that you selected to be part of your campaign. Each time a visitor clicks on your ad, they are taken to a page within your website that you previously designated when you established your campaign. For each click-through (CT) to your site, your account is charged a certain dollar amount. At times, Google will spend more than your daily allotted budget but, over the course of a few days, they will even out your spend so that it matches your designated daily budget.
• Your ad will not always appear when one of your relevant keyphrases is typed into a Google search. First, you may have used up your daily budgeted amount. Second, Google does not always give precedence to website owners that spend or allocate the most. Google also factors in the click-through rate or CTR, meaning that Google does not make money if no one clicks on your ad. Therefore, low CTRs to your website will be cause for it to be displayed less frequently which, in turn, causes you to write a better optimized ad. Note: there is a campaign setting that allows Google to display your ads on a non-biased rotational schedule or you can tell Google to display the better optimized ad more frequently. Yahoo Search Marketing, on the other hand, displays ads based solely on budget which is a good way for you, the CPC Marketing investor, to lose a lot of money quickly. With Yahoo Search Marketing, advertisers bid on keyphrases with the highest bidder appearing first in Sponsored Links when a relevant keyphrase is typed in by a user. This is a primary reason for you to experiment with Google AdWords first.
• Take the results of your Google AdWord campaign to other Cost-per-Click (CPC) marketing campaigns