Online banner ads were popular for awhile and then seemed to fade out in effectiveness. Now they're back, but they've taken on new directions, formats, and marketers have learned much more about what works online. This section was rather small for awhile, but if banner ads are working well for online marketers, this section will grow. Below are some helpful articles and tutorials to help get you started with designing online banner ads, placement, and what to keep in mind.

• Advertising Banner Standards
  The IAB Advertising Banner Standard sizes. See this page to view and learn the various sizes and measurements for website banner and button advertisements. There's also helpful information at the website about Internet advertising, too.
• Banner Advertising on the WWW
  Good, basic information on banner advertising by Dave Kristula of davesites.com. Although written quite some time ago, don't let its date scare you away. It can nonetheless provide some good basics and an introduction to online banner ads and marketing them. Keep in mind that and what works today, current trends, and prices have changed since it was written, so don't let this be the only article you read.

• How To Design A Banner
  Easy-to-understand tutorial on how to design a banner. Helpful insight here.
• The Static Banner Ad: Online Media's Little Black Dress
  When done well and placed strategically, the online banner ad isn't dead at all and in fact, can be quite successful. Wegert's new article explains the latest for Fall 2005 in trends, how to evaluate what's best for your particular market and needs, and how to create the best banner ads for today's market.
• Top 7 Trends in Online Ad Design
  This article provides information about the top 7 trends, such as curves and organic shapes, colors, imagery, deals and copy, interactivity, sizes and layouts, and fonts and their use.