Anchor text is the hyperlinked text found on a Web page which link site users to detailed page that contains full information about the linking page. For example, consider link search engine optimization, when you put the cursor on the link and click on it, it will show the hidden

URL:http://www.domainname.com/seo-india/search-engine-marketing-india.html. This visible hyperlink is called Anchor Text.

Importance of Anchor Text Optimization

Anchor text optimization is a process of optimizing Anchor text using keywords that link to different pages that contains related content. Anchor text optimization is mainly done in order to secure higher search engine ranking.

Anchor text optimization can be done externally and internally. External anchor text involves getting inbound links form other websites, directories, forums and blogs using necessary keywords as anchor text. Internal optimization of anchor text can be done by using specific keywords on the links that link the various pages within the website. If Anchor text is used wisely it can help a website rank high in search engine. One can optimize a Web page with targeted keywords in the form of anchor text and link it with various related pages within the site and thus, increase the relevancy of a web page in search engine ranking.

Anchor text optimization is an important off-page optimization factor as it tells search engine what the linking page is all about. Among the search engines Google gives more weight to anchor text and Google Page rank being the targeted issue, Anchor text optimization becomes an unavoidable subject.

You can use anchor text in:

. External links - links from other sites
. Internal links - links on your pages
. Navigation maps
. Links on your home page